The creative advertising agency "Gabinete de Acción" undertook several key actions in the following project:
1. Campaign Identity Design: The agency was responsible for crafting a unique identity for the hospitality promotion campaign in Huércal-Overa. This identity was reflected across all campaign materials and visual elements.
2. Creation of Impactful Graphic Resources: Attractive posters were designed to capture the audience's attention and convey the campaign's message. These posters served as key visual tools to promote "La Ruta de la Tapa."
3. Development of Guide for Visitors: The agency designed a guide or map that directed visitors through the participating establishments in "La Ruta de la Tapa." This practical tool aided attendees in navigating various locations and experiencing the gastronomic diversity.
4. Strategic Placement of Mupis: Mupis (urban advertising displays) were strategically positioned in key areas of the town. This strategy ensured a comprehensive campaign dissemination, reaching a wide audience.
5. Emphasis on Gastronomic Identity: The central goal was to highlight the culinary richness of Huércal-Overa and encourage support for local establishments. To achieve this, attractive promotional materials were designed that showcased the variety and quality of local gastronomy.
6. Community Promotion: The campaign encouraged the active involvement of the local community, transforming "La Ruta de la Tapa" into an exciting and flavorful experience. The participation of residents contributed to a festive atmosphere and the success of the initiative.
7. Economic Impact and Touristic Promotion: The results demonstrated that the campaign successfully revitalized the hospitality sector by increasing the visibility of participating establishments. Moreover, it attracted visitors interested in enjoying local gastronomy, contributing to the region's economic growth and promoting Huércal-Overa as a prominent culinary destination.
In summary, Gabinete de Acción executed a range of actions, from identity design to the strategic placement of visual elements, with the goal of promoting hospitality in Huércal-Overa through the successful "La Ruta de la Tapa" campaign.
Our objective was to promote the hospitality sector in Huércal-Overa, and in this 10th Edition of the "Tapas Route," we achieved it.
At Gabinete de Acción, we take pride in being part of creating a unique identity and developing impactful graphic resources. We designed eye-catching posters and a guide that directed visitors to participating establishments. Additionally, strategically placed mupis ensured a 360º dissemination of the campaign.
Our primary goal was to highlight the culinary richness of Huércal-Overa and encourage support for local establishments. Through a well-crafted brand identity and attractive promotional materials, we increased the visibility of the participating restaurants, capturing the attention of both the local community and visitors eager to indulge in our delicious cuisine.
The Tapas Route became an exciting and flavorsome experience for attendees, who savored a variety of exquisite dishes. Local community participation was fundamental to the success of this initiative, as they gathered in a festive and lively atmosphere to enjoy the local gastronomy at its finest.
The results speak for themselves: the campaign not only revitalized the hospitality sector but also attracted visitors seeking to relish our local delights. We contributed to economic growth and promoted Huércal-Overa as a top-tier culinary destination.
We are grateful to have been part of this campaign that highlights the best of our local hospitality. We extend our gratitude to the participating establishments for their commitment and passion, as well as to the Huércal-Overa City Council for their support in this initiative.
We will continue working to promote the culinary wealth of Huércal-Overa and create unforgettable experiences for all food enthusiasts!